The Polish Tourist Organization, represented by the Poland Convention Bureau, again took the honorary patronage of MICE EXPO. The second edition of the event, integrating representatives of the Polish meetings and events industry, will take place on November 5, 2026 at PreZero Arena Gliwice.
Continued cooperation with the MICE EXPO organizers is part of the activities of the Polish Tourist Organization to develop the domestic meetings industry, strengthen relationships between its representatives and promote Poland as an attractive and competitive destination for congresses, conferences, corporate events and incentive trips.
MICE EXPO 2026 – a meeting space for the Polish event industry
MICE EXPO combines the trade fair formula with a conference program, expert presentations, business meetings and networking. The event is attended by representatives of event agencies, professional organizers of congresses and incentive trips, representatives of hotels, conference centers and other event facilities, as well as convention offices, suppliers of technology, technical services and solutions supporting the implementation of MICE projects.
Visitors also include people responsible for organizing events, communication, marketing and HR activities in companies and institutions. Thanks to this, MICE EXPO creates a space for direct conversations between service providers and people looking for partners to organize conferences, corporate events, integration trips and incentive travel programs.
The event program is intended to facilitate not only the presentation of exhibitors’ offers, but also the exchange of knowledge, observation of new trends and discussion about the directions of development of the Polish meetings market.
Continuation of cooperation after the premiere edition
The first edition of MICE EXPO took place on November 6, 2025 at PreZero Arena Gliwice. The event was attended by over 600 professionals representing the meetings industry, 85 exhibitors and 28 speakers.
The program included presentations of offers, business talks, discussion panels and expert speeches on two stages, as well as shows and accompanying events. The premiere edition was held under the patronage of the Polish Tourist Organization – Poland Convention Bureau and the substantive patronage of Silesia Convention Bureau.
The special guest of the event was prof. Rob Davidsonone of the most recognizable international experts in the meetings industry. In his speech, he presented global trends influencing the development of the MICE industry, including the growing importance of combining business travel with leisure.
Poland Convention Bureau was also present in the substantive program of the event. Jarosław Marciuk, chief marketing specialist of the Poland Convention Bureau POT, led the educational project Creators’ Laboratory – a presentation devoted to the use of digital marketing in the promotion of events, destinations and services in the MICE industry.
Patronage supporting the development of the meetings industry
The honorary patronage of MICE EXPO confirms the importance of initiatives that integrate the Polish industry environment, enable the exchange of experiences and support the development of professional business relationships.
It is important for the Polish Tourism Organization and the Poland Convention Bureau to strengthen platforms that allow representatives of the MICE sector to jointly analyze changes taking place on the market, present good practices and build solutions that respond to the needs of event organizers and participants.
MICE EXPO 2026 will take place on November 5, 2026 PreZero Arena Gliwice. The event will once again gather representatives of the event industry, facilities, destinations and companies providing services to organizers of meetings and business events.
It’s worth knowing
Źródło:
www.pot.gov.pl
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