Registration for BUY POLAND 2026 has started. Polish tourist offer at the center of B2B conversations

Registration for BUY POLAND 2026 has started, one of the key B2B events supporting the promotion of Polish inbound tourism. This year’s edition will take place October 8 in Poznańand applications from representatives of the Polish and foreign tourism industry are accepted until July 26, 2026 through the website buy.poland.travel.

BUY POLAND are business workshops that connect foreign tour operators and agents looking for new destinations, products and partners with representatives of the Polish tourism sector. At common tables you will meet, among others: hotels, tourist attractions, local agencies, regions and companies and institutions involved in the development of the offer for visitors to Poland.

This year the event is extremely popular. More than 100,000 people have already declared their participation 100 offices from abroadwhich promises intensive editing and many opportunities for direct conversations with partners from various markets. Importantly, registration started simultaneously for the Polish and foreign tourism industry.

For organizational reasons and due to the limited number of places, participation is mandatory one representative from one office. We encourage you to plan your participation in advance as the registration window is open only until July 26.

BUY POLAND 2026 final will take place on October 8 in Poznań. Before the participants meet at the tables for business talks, foreign guests will take part in two-day study trips. Thanks to them, they will be able to get to know Polish tourist products up close, see local attractions and personally experience the offer, which they will later discuss during the workshops. This is an important element of the event that strengthens subsequent conversations and allows you to build cooperation on specific experiences.

During the workshop part, participants will be able to present their offer directly to potential business partners, talk about new products and directions, and better understand the needs of foreign tour operators and agents.

After intensive talks, a networking dinner was planned. It will be an opportunity to continue meetings in a less formal atmosphere, exchange experiences with guests from around the world and develop relationships that may translate into new programs, offers and joint projects.

This year’s edition of BUY POLAND also gained strong support from the aviation and regional sectors. They became the official partners of the event PLL LOT, Wielkopolska Tourist Organization and Poznań Local Tourist Organization.

Thanks to the presence of numerous guests from foreign markets, the involvement of the Polish industry and the support of partners, Poznań will become one of the most important meeting places for the incoming tourism sector in October. BUY POLAND 2026 will be an opportunity to show Poland’s potential, establish new contacts and build relationships that can actually translate into the development of the tourist offer in the coming seasons.