Katarzyna Bayraktar will lead Join UP! Poland

Join UP! Poland announced changes in the company’s management. Katarzyna Bayraktar, who has been involved in the development of the brand on the Polish market from the very beginning, was appointed acting Managing Director.

The nomination is part of the next stage of development of the tour operator, which within three years of operation has become one of the fastest growing travel agencies in Poland. The company emphasizes that the decision is a natural continuation of the organization’s current path and the result of consistent focus on the development of competences within the team.

Katarzyna Bayraktar participated in the construction of the structures of Join UP! Poland since the brand entered the country. In recent years, she was responsible, among others, for the development of sales, expansion of the distribution network and scaling the company’s operations. She cooperated with a network of over 2,000 sales partners.

In his new role, he will be responsible for further business development, sales growth and implementation of the company’s strategic goals.

Join UP! Poland emphasizes that last year was a period of very dynamic growth for the company. In 2025, the number of customers served increased by 127%, while the market average was approximately 15%. During this time, the organization has grown to over 80 specialists.

Katarzyna Bayraktar takes over the position of Agnieszka Mrozek, who was responsible for the company’s recent development and is currently preparing for a new stage in her private life. The company emphasizes its significant contribution to the construction of structures and the development of Join UP! Poland on the domestic market.

The new head of the company has been associated with the tourism industry for over two decades. She gained experience both in international tourism organizations and industry institutions. She cooperated with, among others, Neckermann and the Polish Chamber of Tourism. He specializes in sales development, organizational growth management and implementation of modern solutions supporting operational efficiency.

– This is a role of responsibility for people, the company and its future. Join UP! Today, Poland has 83 people who together build a dynamically developing brand. My goal is to combine stable growth with bold introduction of new solutions and active following of trends shaping the future of the tourism industry – emphasizes Katarzyna Bayraktar.

The company’s priorities include further business development, opening new sales channels and strengthening the brand’s position on the Polish tourism market.